Emotions expressed vs stated feelings

You might see this chart in reports from us. We often add survey questions to projects that allow participants to state their feelings in addition to our measurement of them. Then, we pull out representative statements to illustrate why and how the measured emotional responses were triggered by Stim content.

The colour indicates which emotion we measured for each participant; the content of each speech-bubble is the stated feelings.

You can make this chart yourself by embedding Stim Engine into a survey platform.