Implicit – “Percentage effect size” bar chart

You may receive this chart in reports from us, and it will become a standard output in future versions of Stim Engine.

These results are from Implicit association testing.

It shows the percentage of the sample population who had a significant association between the trait-pair listed at two times – in this case, before and after Stim exposure.

A significant association means that the response times measured in the test were significantly different to those for baseline, unassociated concepts.

We assume that given a reasonable sample size, changes in the percentages are due to Stim exposure. In this case, the Stim has caused a negative effect on the association of quality with the brand ‘Pepsi’.