“Narrative Structure” plot

Narrative structure

You may receive reports from us that contain this chart. You can also build it from Stim engine outputs and it will become a standard report in future updates of Stim Admin.

The Narrative Structure chart shows how engagement and attention vary together over time. This is very interesting because optimum content will drive both together, but this is not always the case. For example, some content may attract attention (e.g. fast moving objects) without any emotional engagement. Conversely, it is possible to have high emotional engagement for those who are paying attention, but fail to bring a large percentage of the audience along for the journey. This manifests as high engagement and low attention.