“Rational vs Emotional” plot

The Stim Admin Dataset view also allows presentation of Implicit testing results.

In particular it includes 2 charts shown above.

The left chart shows agreement between explicit effects (measured via survey questions and entered into the Stim Admin dataset generating page) and implicit effects. This is a useful independent check that the effects being measured are being interpreted correctly.

The right chart compares explicit testing with emotion expression measured using the webcam. The emotional metric used is engagement. The rational axis comes from a survey question (explicit). The ideal result is in the top-right quadrant in which a strong effect was produced by both emotional and rational (explicit) measurement. The figure below shows how we interpret these quadrants: