Stim Admin and Implicit Platforms
Stim Engine technology is delivered via two platforms;
- The Engage platform records video of participants’ faces while they are watching Stims. This video is then processed to extract attention and emotion. For this test, participants must have a working webcam and use a compatible browser.
- The Implicit platform measures unconscious associations between concepts, brands and traits. It does not use a particular browser, and does not need a webcam.
The two platforms are independent – you can use either or both in your projects. However, they measure complementary features so for a comprehensive analysis of your Stims we recommend using both tests and additional survey questions.
Each platform has a separate user-account system so you will need to create accounts on both.