Stim Admin and Implicit Platforms

Stim Engine technology is delivered via two platforms;

  • The Engage platform records video of participants’ faces while they are watching Stims. This video is then processed to extract attention and emotion. For this test, participants must have a working webcam and use a compatible browser.
  • The Implicit platform measures unconscious associations between concepts, brands and traits. It does not use a particular browser, and does not need a webcam.

The two platforms are independent – you can use either or both in your projects. However, they measure complementary features so for a comprehensive analysis of your Stims we recommend using both tests and additional survey questions.

Each platform has a separate user-account system so you will need to create accounts on both.